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On CRN Challenge, Nexus Formulas Gets Lesson On Supporting Ad Claims For Supplements

 
• By Malcolm Spicer

So full of errors were the firm's online ads for its Plavinol supplement, the National Advertising Division noted support for some claims contained "many of the same flaws" as others. The prevalence of problems prompted NAD to go outside its "scope of review" and note unclear instructions on Plavinol labels.

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An industry self-regulation forum's review of Nexus Formulas LLC's ad claims reads like a lesson on every type of mistake a firm should avoid making in advertising for a dietary supplement.

So full of errors were the firm's online ads for its Plavinol supplement, attorneys with the Council of Better Business Bureaus' National Advertising Division at one point in their report published 5 December

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