Pandemic Response In US Consumer Health Market: OTC Pain Relief And Cough/Cold Purchases

Pain relief product sales grew 27% and upper respiratory sales 35% for the week ended 7 March as consumers respond to COVID-19, according to Nielsen data noted in a Jefferies report on consumer health purchasing trends. Private label market share is up slightly, while OTC purchases continue primarily in conventional stores.

Shopping trolley with pills and medicine

The COVID-19 outbreak drove a 20% jump in year-over-year sales of OTC drugs and other consumer health products in early March, with pain relief product retail sales up 27%, according to a report by Jefferies analysts.

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