E.l.f. Beauty, Inc. is scoring big on social media, growing its e-commerce business and nabbing market share while preparing to scale recently acquired W3ll People and priming a new in-house brand for launch.
“Not only did we deliver an outstanding FY ’20, I believe we're better positioned than most companies in our space to navigate these challenging times,” said e.l.f
The Oakland, CA-based public company – which specializes in marketing “first-to-mass holy grail products” with claimed prestige quality at value prices, or “dupes” as its offerings are commonly dubbed –