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GNC Missed Opportunities To Drive Growth On Changing Trends

 
• By Malcolm Spicer

Jefferies analysts point out more sales of supplements, particularly sports nutrition products, already were moving online before COVID-19 prompted quarantine orders and spike e-commerce sales. GNC could have capitalized but didn’t have capital available to make its online sales platform and operations large enough to support potential growth.

GNC-sign

[GNC Holdings Inc.]’s filing for bankruptcy protection likely is its best option currently, but probably could have been avoided if it had capitalized on trends in nutritional supplement marketing and sales that aligned with its strengths.

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