GNC Missed Opportunities To Drive Growth On Changing Trends

Jefferies analysts point out more sales of supplements, particularly sports nutrition products, already were moving online before COVID-19 prompted quarantine orders and spike e-commerce sales. GNC could have capitalized but didn’t have capital available to make its online sales platform and operations large enough to support potential growth.

GNC-sign

[GNC Holdings Inc.]’s filing for bankruptcy protection likely is its best option currently, but probably could have been avoided if it had capitalized on trends in nutritional supplement marketing and sales that aligned with its strengths.

The largest US nutrition, health and wellness product manufacturer and retailer on 24 June announced a Chapter 11 bankruptcy petition filing that positions its largest shareholder, China’s Harbin Pharmaceutical Group Co. Ltd

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