Coty will leverage Kim Kardashian West’s influence with her roughly 300m social-media followers as it expands her KKW brand into new product categories and geographies, according to the firm’s 29 June announcement. The $200m transaction for 20% of the celeb’s business follows a $600m deal with half-sister Kylie Jenner, completed in January.
[Coty Inc.], proud owner since January of a majority stake in Kylie Jenner’s beauty business, now is purchasing a 20% interest in half-sister Kim Kardashian West’s KKW Beauty for $200m.
Announced on 29 June, the deal will enable Coty to expand KKW Beauty into new product categories – namely skin care, hair care, personal care and