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After Clarisonic: Device Brand’s Founder Primes Opulus For Launch In New Beauty Tech Era

 
• By Ryan Nelson

This fall, Robb Akridge’s Opulus Beauty Labs will be launching stripped-down, “peak potency” skin-care formulas in the form of Opoules that users warm and blend in an Activator appliance, providing fresh, single-dose treatments. The system bears similarities to Swiss startup Réduit’s Hairpods and applicator device, as well as L’Oreal’s AI-powered Perso, slated to debut in 2021.

Futuristic portable device and many pictures.

The global market for home-use beauty devices approached $6.5bn in 2019 and is expected to grow at a compound annual rate of 20.4% through 2030, according to Prescient & Strategic Intelligence Private Limited.

In a

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More from Innovation & IP

Unilever Anti-Dandruff Range Responds To ‘Explosive’ Category Growth In China

 
• By Eileen Francis

British company Unilever PLC expands its Clear anti-dandruff collection with a five-product range that targets scalp concerns including oiliness, dandruff and sensitivity.

RoC Anti-Aging Study: Subjects Using Five-Product Regimen Claim Skin Looks 9.6 Years Younger

 
• By Eileen Francis

RoC launches RoC 35 Protocol, a five-product regimen backed by the brand’s largest clinical assessment yet, showing 200 subjects saw significant improvement in ‘key parameters’ of skin aging.

C&D Innovations For Acne Patches, Dry Shampoo, Gummies Will Drive 2025 Organic Sales

 
• By Eileen Francis

Church & Dwight Co. Inc. will launch a new body acne patch under its Hero Mighty Patch range, a light dry shampoo formula for Batiste and three new initiatives for vitafusion gummies, the firm reported during its Analyst Day 31 January.

L’Oréal/IBM Generative AI Partnership Will Accelerate Product Development, Sustainability

 
• By Eileen Francis

French beauty giant L’Oréal SA enters a partnership with New York-based technology company IBM for an industry first-of-its-kind AI foundation model to spur product development and reformulation and make strides in sustainability.

More from Beauty

Estee Lauder Taps Iconic Creative Director For MAC, Indian Personal Care Firm Appoints Chief Commercial Officer For Hair Care; Beauty News

 
• By Eileen Francis

MAC Cosmetics Appoints ‘Iconic’ Creative Director Nicola Formichetti as global creative director, while Revlon Consumer Products LLC partners with four-time GRAMMY-nominated artist, Ice Spice, in a “major step” in the revitalization of Revlon’s fragrance business.

Shiseido’s Key Priorities: Recover Drunk Elephant, Accelerate NARS Amid US Prestige Slowdown

 
• By Eileen Francis

Shiseido’s Drunk Elephant premium skin care range – acquired in 2019 – and its NARS brand dragged sales in the Americas region down almost 20% in the first quarter, the firm reported in a 12 May earnings presentation.

Beauty Firms Confused By State EPR Laws Have New Resource: EPR Academy

 
• By Eileen Francis

Beauty and personal care companies are struggling with compliance with state Extended Producer Responsibility laws, given the outstanding number of stakeholders that have still not registered products with Oregon’s EPR law, the first to go into effect.