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Amazon’s VMS Policy Mirrors US FDA Rules But May Reflect Stronger Industry Compliance

Amazon’s requirements reach to guaranteeing ingredients are compliant with FDA regulations. While the agency, for the most part, isn’t preventing sales of supplements containing ingredients that have not been notified as NDIs with proof of reasonable expectation of safety, Amazon could ask marketers for the information.

Amazon Inc. copies US Food and Drug Administration regulations with its requirements for dietary supplement labeling and good manufacturing practices compliance, but firms could incur more damage by crossing the e-commerce behemoth’s line rather than the agency’s.

“If Amazon conducts their own diligence, relative to what manufactures are required to attest to, and holds manufacture’s accountable, then yes, Amazon might succeed where the agency has been reluctant to act, then yes,” said Robert Durkin,

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