Halsey Launches ‘Multidimensional Makeup For Every One’; Beauty Product News In Brief

Ashley Nicolette Frangipane, better known as Grammy Award-nominated, multi-platinum singer/songwriter Halsey, has launched her own color cosmetics brand, about-face, touted as “multidimensional makeup for every one, for every where, for every way.” Available at aboutface.com, the line consists of three franchises – Light Lock, Matte and Shadowstick – with offerings ranging in price from $17 for Matte Fix Lip Pencil to $32 for Light Lock Highlighter Fluid.

Halsey is a self-taught makeup artist with “an encyclopedic knowledge of brands, application methods, and best-in-class products from drugstore heroes to luxury leaders,” according to about-face’s 4 January release. She also had the most streamed album by a female artist in 2020 with “Manic” and was named one of Time’s 100 most influential people of the year