Church & Dwight Co. Inc. looks to grow its sales in the OTC aisle with vitafusion Super Immune Support stocked in the same area of stores as the Zicam homeopathic cold remedies it acquired in December.
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Emerging markets expected to be growth drivers across C&D’s supplement, OTC drug and household care product lines in 2021. Super Immune formulation with more than 100% daily value of vitamin C, zinc and elderberry and Manuka honey is first vitafusion product in cough/cold aisle and brand's first extension for 2021.
