Immunity Spray Touts US Consumers’ Immunity Health Focus; Category Sales Jump On Amazon

In a 2,474-person survey conducted for the TheraBreath oral care brand, 40% said they began taking immunity supplements due to the pandemic and 65% named vitamin C as the nutrient most beneficial. Immunity supplement sales on Amazon.com, meanwhile, increased 165% in 2020 to $623m.

Concerns about immune system during the COVID-19 pandemic prompted 40% of 2,474 US consumers contacted in a recent survey to start using immunity-supporting vitamins or supplements as sales for the category, according to a separate study, jumped 165% on Amazon.com from 2019 to 2020.

A survey oral care product brand TheraBreath commissioned by YouGov PLC also found that in the past year, 43% of...