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OTC Oral Contraceptive In US Would Bring Market Uncertainties Along With Public Health Benefits

 
• By Malcolm Spicer

Perrigo is the top potential marketer of the first OTC oral contraceptive in the US by acquiring HRA Pharma, which is preparing a switch NDA and earlier in 2021 gained UK regulatory approval for pharmacy sales of a progestin-only contraceptive, desogestrel.

• Source: Alamy

Regulatory approval doesn’t assure market success for an OTC switch, even for likely the most highly recommended switch in the US, a daily oral contraceptive.

“Whether consumers will stick with it and be satisfied with it is the question,” said OTC switch consultant Susan Lavine Coleman, president of NCI Consulting LLC in Moorestown, NJ.

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Trump Order To Improve Making More Drugs Available OTC Puts Wind Behind Petros’ ACNU Sails

 
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