AI-Backed Personalization Could ‘Transform’ Consumer Product Advertising, Sales By 2030

“If the previous decade was about the new digital, the current decade will require brands to undergo dynamic transformation,” said creative media consultant Kate Scott-Dawkins at NAD conference.

Artificial intelligence-enabled personalization will “transform” advertising and sales for beauty, consumer health and brands across product categories within 10 years, says creative media consultant Kate Scott-Dawkins.

“If the previous decade was about the new digital, the current decade will require brands to undergo dynamic transformation,” Scott-Dawkins...