Dermatologist Survey Lacked Details, Choices To Support Neutrogena ‘#1 Recommended’ Claim

J&J Consumer's Arguments Rejected Again In Industry Self-Regulation Forum

 
• By Eileen Francis

J&J failed to convince BBB National Program’s appeals panel a 2008 NAD decision supporting its “#1 dermatologist recommended” claim for Neutrogena should preclude another review. Panel says market has changed in 12 years since review of Unilever challenge and L’Oreal could make its own challenge.

Neutrogena
• Source: Alamy

Johnson & Johnson Consumer Inc. got the same answer in the second round of an industry self-regulation review of “#1 dermatologist recommended skin care brand” claims for its Neutrogena line that it did in the first – results of a survey similar to evidence it used to support the claim in 2008 don’t work in 2021.

BBB National Programs Inc

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