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PLx Pharma Irritated By Industry Self-Regulation Group’s Findings On Vazalore GI Comfort Claim

 
• By Malcolm Spicer

PLx disagrees with National Advertising Division’s recommendations following review on Bayer’s challenge of TV commercial and will appeal findings to National Advertising Review Board. NAD attorneys thank PLx’s “ voluntary participation” in SWIFT review but PLx makes clear it didn’t agree to a SWIFT process.

• Source: Alamy

PLx Pharma Inc. launched its Vazalore liquid-filled OTC aspirin formulated to improve absorption and reduce risk of stomach erosions and ulcers compared to immediate-release aspirin, after more than a decade of work. A competitor challenged advertising for Vazalore in an industry self-regulation forum within weeks of its launch.

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