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Industry Self-Regulation Group Sends Questions About PLx Pharma’s Vazalore Claims To FTC

 
• By Malcolm Spicer

Over  past year, PLx's Vazalore ad claimswere reviewed National Advertising Division before and after launch. As PLx appeals NAD’s post-launch review findings, NAD attorneys send questions about pre-launch claims to FTC.

• Source: Alamy

PLx Pharma Inc. has been subject to a crash course on ad claim substantiation from an industry self-regulation group after more than a decade of developing its Vazalore OTC aspirin formulated to improve absorption and reduce risk of stomach erosions and ulcers compared to immediate-release aspirin.

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