Industry Self-Regulation Group Sends Questions About PLx Pharma’s Vazalore Claims To FTC

Over  past year, PLx's Vazalore ad claimswere reviewed National Advertising Division before and after launch. As PLx appeals NAD’s post-launch review findings, NAD attorneys send questions about pre-launch claims to FTC.

• Source: Alamy

PLx Pharma Inc. has been subject to a crash course on ad claim substantiation from an industry self-regulation group after more than a decade of developing its Vazalore OTC aspirin formulated to improve absorption and reduce risk of stomach erosions and ulcers compared to immediate-release aspirin.

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