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Floss By Any Other Name Would Sell In Same Category – BBB National Programs Appeals Panel

NARB Decision On Perrigo Appeal Acknowledges Separate Flossers Category Could Emerge

 
• By Malcolm Spicer

NARB panel concluded #1 claims challenged by Oral-B floss products marketer P&G aren’t supported by acceptable evidence that the type of product the claim referenced – flossers  – “is recognized as a consumer-relevant category."

• Source: Alamy

Perrigo Company PLC eventually could lead an as-yet unrecognized oral care product market but currently it will comply with an industry self-regulation forum’s recommendation to stop using ad claims that its Plackers product is the “#1 Brand of Flossers.”

BBB National Programs Inc.’s appeals panel concluded the #1 claims, challenged by Oral-B floss products firm Procter & Gamble,...

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