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PLx Will More Prominently Disclose ‘Clinically Shown’ Claim Refers To Vazalore 325-mg Aspirin

 
• By Malcolm Spicer

BBB National Programs’ appeals panel agrees with National Advertising Division that PLx should modify TV ad to clearly and conspicuously disclose that “clinically shown to cause fewer ulcers than plain aspirin” refers to Vazalore 325 mg and not 81-mg dose.

• Source: Alamy

PLx Pharma Inc. notes that an industry self-regulation group’s three reviews of claims for its Vazalore OTC delayed release aspirin over the past year didn’t fault its product or its clinical studies as it agrees to use a more prominent disclosure about study details in a TV ad challenged by Bayer AG.

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