Recent dietary supplement launches include Guardion Health Sciences LLC making its first move since acquiring the Viactiv brand in 2021, targeting the omega-3 ingredient and gummy format spaces with Omega Boost gel bites.
Guardion Gets 'Activ' With Omega-3 Gummy Launch
BetterBrands Uses Kyowa's Immuse Postbiotic For Immunity, Respiratory Benefits
Guardion’s first launch since acquiring Viactiv brand targets absence of omega-3 gummies with higher dose; Kyowa Hakko expands use of its Immuse postbiotic to BetterBrands for immune and respiratory supplement.

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Italy's Alfasigma has expanded its operation in Germany with the creation of a new Consumer Healthcare unit. Led by Rüdiger Hoppe, the business is rolling out OTC medical devices and dietary supplements in the gastrointestinal category.
Ibis Reproductive Health adds Desiree Williams to lead MORE Study; Radicle Science adds Rob Sinnott as senior strategic advisor; Leann Sims joins AbundaBox as COO; former Cannabis Beverage Association president moves to Vertosa; Vegamour expands executive staff with CMO; and Oura Ring firm appoints CMO.
Arkopharma's parent company Dermapharm is undertaking a strategic shift at the French firm to help it better compete in the dietary supplements market after a tough year.
Vitawell seeking to empower consumers left confused by the vast array of dietary supplements available to them in the UK.
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Vitawell seeking to empower consumers left confused by the vast array of dietary supplements available to them in the UK.
Tariffs on imports from China and look at eliminating self-affirmed GRAS pathway introduced under Trump while DoJ Consumer Protection Branch also continues supplement sector priorities enduring across administrations.
Sales of Bioventra’s probiotic put inventory at “a critical low” as “parallel rise in unverified listings on third-party marketplaces prompted concern among” customers. DoJ and food and drug industry attorney say counterfeiting remains a problem in supplement sector.