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Edgewell Announces Fieldtrip For Gen Z, Including Around-The-World Ingredient Tour

 
• By Ryan Nelson

Edgewell has hitched its wagon to younger consumers in its return to quarterly growth, from women’s shave brand Billie, acquired in late 2021, to rebranded Schick Men and now Fieldtrip, a new skin-care line featuring sustainably sourced ingredients across four continents, plus environmentally thoughtful packaging. “Gen-Z consumers expect more than just functional benefits,” Edgewell says.

Edgewell Personal Care aims to align with younger generations’ “core personal values” while also providing clean, effective skin care at an affordable price with the launch of Fieldtrip, announced on 6 June.

Described as a “Gen Z-focused, gender inclusive, sustainable skin care brand,” Fieldtrip initially consists of seven products, each formulated to be clean, cruelty-free, vegan and devoid of problematic ingredients such as parabens,

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