FTC Considers Adding ‘Organic’ and ‘Sustainable’ Guidance In Environmental Claims Update

FTC asks for comments on whether it should consider issuing guidance on “organic” and “sustainable” claims in an update to its Green Guides. Commission will collect public comments for 60 days beginning mid-January for first update to guides in 10 years.

The Federal Trade Commission again is considering providing guidance on “organic” and “sustainable” advertising claims in an update to its Green Guides for the Use of Environmental Claims, which would be the first in 10 years.

The FTC on 14 December announced it will collect comments on proposed changes to the guides – including to the...