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Bayer Aspirin Tackles Cardiovascular Risks In ‘Official Sponsor Of Fans’ Hearts’ Campaign

 
• By Malcolm Spicer

It’s airing campaign ads during regional NBC Sports broadcasts and nationally on FOX, ESPN, ESPN2 and NBA TV starting 6 February. While Super Bowl annually is among most watched TV programs worldwide, Bayer notes in 2021 around 57.5m US viewers watched digital live sports at least once a month.

• Source: Shutterstock

February not only is the month of the Super Bowl, Bayer AG wants consumers to know it’s also American Heart Month, when the firm is promoting Bayer Aspirin as the “Official Sponsor” of football and other sports fans’ hearts.

The German firm’s Bayer Consumer Health US business began airing “Official Sponsor of Fans’ Hearts” campaign ads during regional NBC Sports broadcasts and

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