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US FTC Collects First ‘Review Hijacking’ Bounty Against Nestle’s Bountiful Supplement Business

 
• By Malcolm Spicer

FTC proposes order to settle administrative complaint requiring Bountiful Company to pay $600,000 monetary relief for consumers. Order prohibits the Nestle business from using “variation” relationships in e-commerce ads, when positive reviews posted for one product may be confused with a different but similar product.

• Source: Shutterstock

One of the oldest US dietary supplement providers, now owned by global food and nutrition giant Nestlé SA, is the target of the Federal Trade Commission’s first use of a regulation against “review hijacking.”

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More from Policy & Regulation

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