Ulta: Beauty Market’s ‘Unprecedented’ Growth Reflects New Trends, Not Just Pandemic Rebound

Growth over the last two years reflects new market dynamics and a growing connection between beauty and wellness, in addition to a return to sales following pandemic-related shutdowns, Ulta Beauty leaders said in a fourth-quarter sales and earnings presentation.

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Beauty retail giant Ulta Beauty, Inc. says “unprecedented” growth of the US beauty market over the past two years isn’t just about recovery from the pandemic.

New market dynamics and a growing connection between beauty and wellness are additional factors that should support US beauty market growth that is “moderate to the higher end” of the category’s historical 2%-5% annual growth rate, projects Ulta

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