Class action plaintiffs are ignoring the US Federal Trade Commission’s Guides for the Use of Environmental Marketing Claims (“Green Guides”) with regard to “free of” claims, the American Cleaning Institute suggests in 24 April comments to the agency.
“Marketers who are in compliance with the Green Guides may still find themselves subject to a class action lawsuit alleging that a product advertised as ‘free of’ is deceptively advertised because it contains trace amounts of the substance,”
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