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Fortnite-Branded Cosmetics Roll Out As Gaming And Beauty Merge

 
• By Eileen Francis

Revolution Beauty x Fortnite is the first Fortnite-branded cosmetics and skin-care line, developed through a deal between Epic Games, Inc. and UK-based Revolution Beauty Group Limited. Separately, The Procter & Gamble Co.’s Gillette brand kicks off its second annual Gillette Cup featuring Fortnite.

As beauty and personal-care brand marketing grows on gaming platforms, hit game Fortnite is storming the beauty sphere with a cosmetics and skin-care line launched in partnership with UK-based Revolution Beauty Group Limited.

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