Prestige Consumer Stays In Motion In Goody’s Ad Campaign, Gets Moving In Dramamine Sweepstakes

“Get To Good” campaign features “characters who embody the Goody’s consumer, leading active lives and refusing to be slowed down by pain,” while Dramamine’s “Ditch the Drama Sweepstakes” offers “dream vacation anywhere in the world” and introduces “Drama Llama” as “spokescharacter.”  

A Goody's user jumping into a pool fully clothed is among the actions featured in the brand's "Get To Good" ad campaign. • Source: Prestige Consumer Healthcare

Prestige Consumer Healthcare Inc.’s latest advertising campaigns target helping active consumers get moving and helping others who have trouble when they’re moving.

The OTC drug and personal care product firm’s “Get To Good” campaign for its Goody’s line of combinations of one or both of acetaminophen and aspirin with or without caffeine features “a diverse cast of characters … who embody the Goody’s consumer, leading

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