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Vagisil Marketer Combe Enters Personal Lubricant Market With BioFilm Acquisition

 
• By Bob Kronemyer

Vagisil and BioFilm’s Astroglide “demonstrate very high levels of brand awareness, brand loyalty, and repeat purchase, and continue to attract new and younger consumers into the category,” firms say.

• Source: Shutterstock

Vagisil vaginal care products firm Combe, Inc. moves to expand its portfolio into the personal lubricant space with an agreement to acquire Astroglide marketer BioFilm Inc.

“Astroglide aligns perfectly,” says Combe executive chair Keech Combe Shetty in a 25 May announcement, with the firm’s mission “to serve the ‘most

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• By Eileen Francis

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