L’Oreal USA, Inc. and Algenist, LLC both market skin-care products with Collagen in their names and front-label anti-aging claims, and both were sued in the US District Court for the Southern District of New York by consumer plaintiffs alleging false advertising.
L’Oreal Collagen Moisture Filler Day/Night Cream and L’Oreal Fragrance-Free Collagen Moisture Filler Daily Moisturizer were labeled with claims such as “Restore skin’s cushion and smooth wrinkles” and “Visibly smooth wrinkles,” while Algenist Genius Collagen Calming Relief, Algenist Genius Liquid
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