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Bayer CH Backs Digital Therapeutics With ‘Multimillion-Dollar’ Mahana Partnership

 
• By David Ridley

A multimillion-dollar partnership will bring together Bayer Consumer Health's digestive health brand equity with Mahana's cutting edge digital therapeutic technology for treating irritable bowel syndrome. 

• Source: Shutterstock

Bayer Consumer Health is entering a “multimillion-dollar distribution and marketing partnership” with San Francisco based company Mahana Therapeutics.

With Mahana offering via prescription in the US what it describes as the “only FDA-cleared digital cognitive behavioral therapy treatment for irritable bowel syndrome that you can do on your smartphone” and Bayer CH marketing some of the world’s biggest OTC digestive health brands – Rennie, Alka-Seltzer, MiraLAX and Iberogast – this could be a match made in digital heaven

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