Bausch + Lomb, Corporation’s 50% US market share in the redness reliever eye drop category for its Lumify brand isn’t enough for the Canadian firm. It looks to accelerate already strong sales by establishing the brand “more as a beauty product.”
Beauty Part Of Lumify Story For Bausch + Lomb? From Redness Relief To 'Make Eyes Look Beautiful'
Lumify Story's Beauty Part Brightens B+L Outlook
Lumify sales up 47% to reported $44m in Q3 as brand and firm’s vision health vitamins Ocuvite and PreserVision remain key drivers for its vision care segment, which also includes contact lenses and solutions.
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