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Target’s Up&Up ‘Reef Conscious’ Claims Are False, Says Plaintiff, Citing Leading Snorkeling Website

 
• By Ryan Nelson

The big-box retailer again is defending “Reef Conscious Formula” claims on Up&Up sun care, this time in Florida federal court. The company settled a suit in California’s Northern District in April 2023 that similarly alleged that use of avobenzone, homosalate, octisalate, and/or octocrylene rendered Up&Up “Reef Conscious” statements false and misleading.

Plaintiff Annet Tivin says she would not have purchased, or would have paid less for, a Target Corporation Up&Up sunscreen product – labeled as having a “reef conscious formula” – had she known it contained ingredients that have been linked to damaging effects on coral and other marine life.

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