FTC v. Amazon Is ‘Dark Patterns’ Case To Watch
Targeting Amazon Prime for alleged "dark practices," the US FTC seeks to establish "an entirely new theory of legal liability," Amazon says.
Amazon’s motion to dismiss is pending in Washington State’s Western District in litigation concerning Prime subscriptions and alleged “dark patterns” used to trick consumers into enrolling and hinder cancellations, according to the US Federal Trade Commission. The case could be instructive for any and all digital marketers at a time of legal uncertainty surrounding the topic.
