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AI Advancing Quickly, But Same FTC, IP Rules Apply – Attorney

 
• By Eileen Francis

Artificial intelligence opportunities are on the rise for marketers, including in the beauty and personal-care sectors. Reed Smith partner Stacy Marcus offers advice on staying compliant with US consumer protection and copyright laws in this rapidly changing world.

FTC AI
• Source: Shutterstock

Artificial intelligence, used today by cosmetics and personal-care brands for marketing, e-commerce and product design, is advancing at a rapid clip, but industry must bear in mind that Federal Trade Commission rules on consumer protection and US copyright rules largely have not changed.

Stacy Marcus, a partner in Reed Smith LLP’s Entertainment and Media Industry Group, addressed legal risks surrounding AI use in an interview with HBW Insight.

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