Artificial intelligence, used today by cosmetics and personal-care brands for marketing, e-commerce and product design, is advancing at a rapid clip, but industry must bear in mind that Federal Trade Commission rules on consumer protection and US copyright rules largely have not changed.
AI Advancing Quickly, But Same FTC, IP Rules Apply – Attorney
Artificial intelligence opportunities are on the rise for marketers, including in the beauty and personal-care sectors. Reed Smith partner Stacy Marcus offers advice on staying compliant with US consumer protection and copyright laws in this rapidly changing world.
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