Haleon is capitalizing on the worldwide recovery of dietary supplement sales with its VMS category coming within a hair's breadth of recording double-digit organic revenue growth in the first quarter.
Haleon Capitalizes On Global Rebound Of Dietary Supplement Sales
Haleon gets its dietary supplements growth engine firing in Q1 with VMS sales up almost 10% as the firm's three biggest brands record gains.

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Chinese consumers are now routinely taking supplements for a variety of health reasons, helping to drive up sales of the Swisse Plus+ brand by 20% in 2024.
Growing use of GLP-1 receptor agonists is having a positive knock-on effect on the dietary supplements market, reports OptiBiotix Health, marketer of the SlimBiome weight management prebiotic.
UK-based consumer health giant reports organic sales growth of 5.0% in 2024 as gains for its power brands offset a softer cold & flu season, particularly in the US.
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Vitawell seeking to empower consumers left confused by the vast array of dietary supplements available to them in the UK.
Chinese consumers are now routinely taking supplements for a variety of health reasons, helping to drive up sales of the Swisse Plus+ brand by 20% in 2024.
Growing use of GLP-1 receptor agonists is having a positive knock-on effect on the dietary supplements market, reports OptiBiotix Health, marketer of the SlimBiome weight management prebiotic.