Brands targeting consumers of “minimalist” beauty and personal-care products might consider the National Advertising Division’s 24 June decision on “simple” claims used by The Procter & Gamble Company’s Native brand.
Like ‘Natural’ And ‘Clean,’ Personal-Care Brands Must Be Prepared To Defend ‘Simple’ Claims
The National Advertising Division provides guidance to “minimalist” beauty and personal-care marketers with its review of “simple” claims on Native deodorant, body wash and other personal-care products.
