The ALS Ice Bucket Challenge has brought awareness, money and even controversy to a rare disease that is both debilitating and fatal to the 5,600 people diagnosed per year, yet it hasn't poured new drug opportunities into the development pipeline.
According to the ALS Association, the Ice Bucket Challenge – which dares people to create a video of them pouring ice water on their heads or donate money to the nonprofit – has raised $88.5m so far in August. That's up from just $2.6m during the same month last year