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Clever Marketing Needed To Position J&J's New Psoriasis Drug Ahead Of Cheaper Options

 
• By Lucie Ellis-Taitt

Despite being able to show superiority over market leader AbbVie's Humira (adalimumab), Johnson & Johnson will need to invest heavily in order to drive uptake for guselkumab if the drug is successfully approved next year for the treatment of psoriasis.

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J&J's New Psoriasis Drug Will Have Stiff Competition If Approved On Back Of Strong PhIII Data • Source: Shutterstock

Johnson & Johnson's anti-interleukin-23 therapy, guselkumab, has produced stronger efficacy data in VOYAGE 1, the first ever Phase III study to directly compare an IL inhibitor against anti-TNF-alpha treatment Humira (AbbVie Inc.’s adalimumab) in psoriasis patients – but uptake might still be a challenge in the early treatment setting because of the number of cheaper alternatives on the market.

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Sanofi Spends Big In US But Offers Crumbs Of Comfort For Europe

 
• By Kevin Grogan

CFO François Roger tells Scrip the French drugmaker is flexible geographically on making investments but its spend in the US has risen regardless of the threat of tariffs.

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• By Joseph Haas

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Seven Up For Sanofi and Regeneron With Dupixent CSU Approval

 
• By Kevin Grogan

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Disappointing Asthma Phase II Results Take Wind Out Of Sanofi’s Amlitelimab

 
• By Andrew McConaghie

Sanofi’s OX40L candidate missed a Phase II primary endpoint, but the company believes it can still work in a sub-group of ‘heterogeneous inflammatory asthma’ patients.

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Genentech To Try Repertoire’s Immune Synapse Technology In Autoimmune Disease

 
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Sebela’s Tegoprazan Poised For GERD Market

 
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In Brief: DIOSynVax And ACM Biolabs To Develop Bird Flu Vaccine

 
• By Sushmita Panda

The collaboration, supported by UK and Singapore government agencies, aims to develop an mRNA-based, needle-free universal bird flu vaccine suitable for use in a pandemic.