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Pfizer Assembling New Commercial Team For Move Into Dermatology

 
• By Jessica Merrill

The big pharma is moving into a new therapy area – dermatology – as part of a three-pronged strategy in Inflammation & Immunology that also includes rheumatology and gastroenterology. Pfizer’s first product for dermatology, crisaborole for atopic dermatitis, could launch next year.

Pfizer Inc. is building a specialized dermatology sales force as it moves into the therapy area as part of a broader strategy in inflammation and immunology. The company could launch its first drug in dermatology – crisaborole for atopic dermatitis – early next year, and Pfizer expects the drug to anchor a dermatology franchise.

Crisaborole, which Pfizer acquired earlier this year with the acquisition of Anacor Pharmaceuticals Inc. for $5.2bn, is pending approval...

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