The National Advertising Division is tying up its review of ads in the personal care and beauty sector in 2024 with the publication of two Fast-Track SWIFT cases – one evaluating “Made in USA” claims for oral care products and the other assessing a social media endorsement that doesn’t disclose a material connection to a hair and skin care brand.
NAD Reviews ‘Made In USA’ Claim For Oral Care, Influencer Posts For Hair Brand Through Fast-Track SWIFT Program
The National Advertising Division of the BBB National Programs, Inc. closes two personal care ad claim challenges through its Fast-Track SWIFT Program in November, with the total number of assessments on that track in 2024 reaching 21.
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The National Advertising Division of the BBB National Programs, Inc. closes two personal care ad claim challenges through its Fast-Track SWIFT Program in November, with the total number of assessments on that track in 2024 reaching 21.
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The BBB National Program Inc. expects to double the number of National Advertising Division SWIFT reviews completed in 2023 compared with last year as stakeholders grow more comfortable with the process. At its annual conference in Philadelphia 19-20 September, NAD said it is speeding up the time it takes to complete both SWIFT and standard track reviews.
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