The National Advertising Division expects to again double the number of Single Well-Defined Issue Fast-Track (SWIFT) ad cases completed in 2023 versus last year and has significantly shortened the time it takes to complete both SWIFT and standard assessments, according to NAD leadership.
NAD SWIFT Cases Get Swifter, More Frequent As Stakeholders Embrace Fast-Track Process
The BBB National Program Inc. expects to double the number of National Advertising Division SWIFT reviews completed in 2023 compared with last year as stakeholders grow more comfortable with the process. At its annual conference in Philadelphia 19-20 September, NAD said it is speeding up the time it takes to complete both SWIFT and standard track reviews.
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The National Advertising Division of the BBB National Programs, Inc. closes two personal care ad claim challenges through its Fast-Track SWIFT Program in November, with the total number of assessments on that track in 2024 reaching 21.
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The BBB National Program Inc. expects to double the number of National Advertising Division SWIFT reviews completed in 2023 compared with last year as stakeholders grow more comfortable with the process. At its annual conference in Philadelphia 19-20 September, NAD said it is speeding up the time it takes to complete both SWIFT and standard track reviews.
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