Self‑Care’s Future: Will AI Agents Decide What Health Consumers Buy?

 
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AI advisers could eventually guide consumers toward health products based on personalized needs rather than traditional marketing, IQVIA Consumer Health suggests. But brands will still need to balance data‑driven recommendations with the human appeal of in‑store discovery and self‑care experiences.

OTC Brands Aren’t Window Dressing, They Are The Door To Responsible Self-Care

 
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Umbrella branding in OTC medicines supports responsible self‑care by helping consumers navigate choices, build trust and confidence, and access reliable health information, countering regulators’ long‑standing focus on risks rather than benefits, says PAGB CEO Michelle Riddalls.

Out Of Gummy Vitamins, C&D Gets Into Growing Market Share In Toothpaste, Internationally

 

C&D starts 2026 with expectations to boost sales of latest acquisition, Touchland scented hand sanitizer, after halting sales of Flawless hair removal/nail care and Waterpik showerhead products and selling Spinbrush power toothbrush brand as well vitafusion and L’il Critter gummy supplement lines.

People On The Move: Appointments At Angelini, Pierre Fabre, Boots

 
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A round-up of the latest European people moves: Angelini hires external affairs chief; Pierre Fabre appoints impact and reputation officer; Boots changes leadership at the top.


Kenvue Shareholder Meeting Shows Strong Support To Accept Kimberly-Clark’s Nearly $50Bn Offer

 

Both companies announced that during special meetings on Jan. 29, their shareholders voted nearly unanimous support for Kimberly-Clark’s $48.7bn acquisition proposed in November at $3.50 per share plus 0.14625 share for each Kenvue share.

People On The Move: Appointments at Dr Soldan, EUSFI, ASA

 
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A round-up of the latest European people moves: Dr C. Soldan names new managing directors; EU Specialty Food Ingredients changes secretary general; ASA gets independent reviewer.

P&G Inspired To Expand OTC Digestive Health Lineup With Wonderbelly From Ginger Health

 

Wonderbelly reached market in 2022 and has notched nationwide footprint through major retailers over the years, Target stores starting in March 2023, CVS since June 2024 and Walmart since May 2025.

Venture Life Lining Up M&A To Cement CHC Focus

 
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Key divestments have given the UK's Venture Life the financial firepower to pursue M&A this year, with a number of options under review across categories such as women's health and energy management.


With Marketplace ‘Changing Faster Than Ever,’ P&G Sticks With Established Growth Strategies

 

“We remain fully committed to the integrated growth strategy that has enabled us to deliver significant growth and value creation, over the better part of the past decade,” says CEO Shailesh Jejurikar as firm reports net sales up 1% in latest quarter.

People On The Move: Appointments At Angelini, Stada, NèreS

 
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Round up of latest European health & wellness people moves: Angelini Pharma gets new CEO; Stada names government affairs chief; NèreS adds to board.

Industry Partnership Key To Unlocking £42bn in UK NHS Prevention Savings

 
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Consumer health companies can help accelerate the shift to prevention as employers and through innovation and cross-sector partnerships, unlocking a potential £42bn in savings for the UK National Health Service.

What Happens To Consumer Health If The Tech Bubble Bursts?

 
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While it's not clear that it will, if the tech bubble bursts, innovation and investment in consumer health could slow, according to Euromonitor 's Magda Starula. Meanwhile, climate change is reshaping allergy and respiratory needs, creating opportunities for industry.


perspectives 2026

Industry Leaders Predict 2026 Will Be A Year Of Acceleration and Transformation

 

Executives from Opella, Haleon, Bayer, Kenvue, Cooper and Maxwellia anticipate a year of rapid growth in self‑care and personalised health, driven by digital tools, smarter OTC access and evidence‑led innovation across Europe and beyond.

Futura’s Women’s Health Innovation Delivers Positive Study Results

 
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Futura Medical "delighted" with early feasibility study results for topical OTC treatment WSD4000.

People On The Move: Appointments at Haleon, DSM-Firmenich, SkinBioTherapeutics

 
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A round-up of the latest health & wellness people moves: Haleon adds chief growth officer role; DSM-Firmenich names HR chief; SkinBioTherapeutics makes additions to its board.

People On The Move: Appointments at Karo, Haleon, Pharma Deutschland

 
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Round up of latest European people moves: Karo makes additions to corporate team; Haleon names Portugal head; Pharma Deutschland adds experience.


Improving Health Literacy: Deloitte Recommends Multichannel, Targeted Strategies

 
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Consumer health companies should use clear, science-based messaging across multiple channels and technologies to make health information accessible and reduce reliance on unregulated online sources, advises Deloitte.

PAGB Report Shows AI Increasingly Shaping European Consumer Health Advertising

 
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AI is rapidly reshaping consumer health advertising across Europe, supporting creative work, compliance checks and regulatory oversight, according to a recently published report by UK consumer healthcare industry association, PAGB.

Reckitt Narrows Focus With Essential Home Sale

 
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Reckitt can now focus all of its resources on the consumer health and hygiene markets after divesting its home care business to Advent International.

Prevention, Yes – But Health Consumers Want It Tech-Powered, Science-Backed And Natural

 
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Consumers are increasingly seeking health and wellness solutions that combine natural ingredients with scientific credibility and technological innovation, reflecting a shift from treating illness to embracing prevention, according to the latest trends report from UK retailer Holland & Barrett.