Swisse Benefits As Supplements Considered ‘Daily Necessity’ In China

Chinese consumers are now routinely taking supplements for a variety of health reasons, helping to drive up sales of the Swisse Plus+ brand by 20% in 2024.

Dietary supplements are now seen as a “daily necessity” by Chinese consumers, according to Health & Happiness Group, owner of the Australian-heritage Swisse brand.

“Health supplements have proven to be a highly resilient sector, performing well in both high and low inflationary conditions, as well as in volatile currency environments,” the Hong Kong-based firm...

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