Is Advanced AI Revolutionizing Sales Enablement In Pharma?

Advanced AI is revolutionizing sales enablement by addressing training gaps and performance challenges. Used correctly, it can help to bridge the sales-marketing divide, accelerate ramp-up times and provide managers with data-driven insights.

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In today’s pharmaceutical industry, sales teams face an uphill battle. Research consistently highlights key challenges in sales performance and training gaps, reinforcing the need for change. According to the Salesforce State of Sales Report (2024):

These figures paint a concerning picture: traditional sales training methods are no longer sufficient to meet the demands of a...

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