Changing Chinese Market Dynamics Hit Merck Where It Hurts

China gets more complicated as multinational drug makers venture deep into it. Even with a local savvy business partner, Merck is learning to navigate through fast-shifting market dynamics amid policy changes, consumer perceptions of foreign brands, and competition from local firms as it takes stock of its market access, pricing and life cycle management strategies.

Merck's Gardasil Sales Are Battered In China

It certainly feels like the shifting sands. Once a hotly pursued item in short supply, Merck’s HPV vaccine seems to be falling out of favor in China.

“The trend breakaway was quite significant.” “A significant step down.” “Surprise.” These are words from Merck executives during the company’s...

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