‘Putting Electric Motors Into Classic Cars’ – Burt Sets Out European Potential Of Value Added Medicines

Medicines For Europe’s New Sector Chief Highlights Opportunities For Innovation

Pharmanovia CEO James Burt recently took over as chair of Medicines for Europe’s value added medicines sector group. In an exclusive interview with Generics Bulletin, he looks to the future for innovation around known medicines in Europe, including landmark EU legislation on the horizon and the importance of stakeholder dialogue throughout the supply chain.

James Burt at Medicines For Europe's VAM conference, November 2023
James Burt addresses Medicines for Europe’s fifth annual value added medicines conference • Source: Medicines for Europe

Medicines for Europe’s fifth annual value added medicines conference, held in Brussels in November, not only marked a milestone for the sector in Europe – in the form of EU legislative efforts to recognise the value of repurposed medicines with a proposed four-year period of data exclusivity protection for new indications (Also see "European Opportunities Loom For Value Added Medicines" - Generics Bulletin, 15 November, 2023.) – but also marked the transition from one Medicines for Europe value added medicines sector chair to the next.

At the conference, James Burt – formerly head of the EMENA region at Accord Healthcare, now CEO of value added medicines specialist Pharmanovia – took over the role from Viatris’s Arun Narayan (see sidebar)

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