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A Year Of Change: Viatris Ploughs Ahead With Brand Ambitions

Firm Has Continued To Shift Its Interests Toward Innovative Products

 
• By Chloe Kent

In 2024, Viatris will initiate the second phase of its long-term business plan, which will see it step away from the perceived volatility of the generics space and begin to move toward innovative and high-growth products. The past year has seen it lay the groundwork for this pivot, shedding surplus business units and making significant hires from the branded space.

Viatris logo on mobile phone screen
• Source: Shutterstock

In 2023, Viatris Inc. continued its efforts to pivot from off-patent products toward innovative operations, offloading four of its businesses including its six-facility-strong active pharmaceutical ingredient unit in India.

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