Point Biomedical: Planning for Uncertainty

Point Biomedical is developing a third-generation ultrasound contrast agent before second-generation agents have been successfully adopted. But as a small company, it must make choices about what it can realistically handle and what it can't--thus it is purusing a second business in acoustic drug delivery, but passing on urological and surgical applications of its biomaterials technology.

By David Cassak

If you don't know where you're going, any road will take you there." It's one of the givens of effective...

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