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Contraceptive Conjugation

The intuitive appeal of Barr Laboratories' pooling-of-interest stock-swap acquisition of Duramed Pharmaceuticals is so clear that the temptation is to ask "What took so long?" The new Barr will offer a broad line of generic oral contraceptive products. Duramed also brings to Barr a formidable physician detailing force. Barr has built up a war chest by developing formulations and successfully challenging the validity of patents. Duramed, however, never recovered from its battle over the right to introduce a generic version of AHP's conjugated estrogens, Premarin. Now, with its legal, regulatory, and governmental affairs capabilities, Barr may re-open the Premarin case.

It's not your father's generics industry anymore. The once dominant strategy of price competition has given way to consolidation, market dominance, proprietary development programs, and world-class patent litigators.

Against this backdrop, the intuitive appeal of Barr Laboratories Inc. 's $588 million pooling-of-interest stock-swap acquisition of Duramed Pharmaceuticals Inc. [See Deal] is so clear that the temptation...

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